African Tourism Ministers resolve to strengthen tourism on continent

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The African ministers through the UNWTO summit pledged that African member states would work together to establish a new narrative for tourism across the continent.

  • The UNWTO’s African member states unanimously endorsed the Windhoek Pledge on advocating Brand Africa.
  • African ministers agree to work together to find a solution to revitalize Africa’s tourism.
  • Under the terms of the Windhoek Pledge, members will engage both public and private sector stakeholders and local communities to build a new, inspiring narrative for tourism across the continent.

African ministers have agreed to work together to find a solution for revitalizing Africa’s tourism hardly hit by COVID-19 impacts.

The ministers made an announcement on Thursday in their joint communique at the United Nations World Tourism Organization (UNWTO) Brand Africa Summit held in Windhoek, Namibia.

The African ministers…

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